Changing Behavior with A Little Fun

Monday, 2 November 2009 14:23 by kpotvin

 

Can adding an element of fun, change behavior?  For commuters in Stockholm, it did.  To encourage more people to take the stairs than the escalator, Volkswagen Sweden anonymously transformed subway stairs there into a giant piano keyboard.  As commuters climbed up and down, they were delighted by the sounds of actual musical notes (watch the video).   Stair traffic rose 66%.  Later, Volkswagen revealed they were behind the experiment and a campaign called the Fun Theory.  According to BusinessWeek (11/2/09), the “campaign will next feature Web ads that ‘link the projects to our environmentally friendly cars,’ says Marcus Thomasfolk, VW Sweden’s head of communications.”  How can you inject fun to engage consumers with your brand?

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November 28. 2009 00:16

Retirement Account

I have watch the video. It was cool! People made fun of it, they go up and down, and play with the sounds. Good idea huh.. Walking in stairs can help burn calories than taking the escalator. Smile

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July 30. 2010 04:26