When Is The Last Time You Surprised Your Customers?

Friday, 31 July 2009 13:49 by kpotvin

Earlier this week, I posted a story from The New York Times about new research showing that Americans appreciate free stuff, like a surprise cup of coffee.

Well, yesterday, I got surprise brownies (last post about brownies for awhile, I promise) and they made my day.  The package came from one of my favorite places:  Dancing Deer Baking Company as a thank you for filling out a survey for them.  Now I am a long-time admirer and customer of Dancing Deer.  Not only do they offer delicious all-natural goodies but they know how to build a brand.  I love their products, philanthropy and personality so when the recent survey came across my desk, I was happy to oblige for no other reason than that I want to see them prosper.

They didn’t have to do a thing as follow up.  In fact, I forgot I even filled out the survey.  Yet they used this simple gesture to solidify a relationship with a good customer.  Thanks Sarah Nichols and all The Deers for a sweet treat!

What are surprising ways that you can share the love with your customers? 

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July 31. 2014 01:22