The Whole Vs. The Part

Monday, 8 December 2008 10:15 by kpotvin

As we tell our kids, the whole in stronger than one part.  In a recent article, reporter Janet Rae-Dupree reinforces that innovation requires a team of diverse minds.  She quotes Keith Sawyer, a researcher at Washington University in St. Louis, Missouri, who said:  "Innovation today isn't a sudden break with the past, a brilliant insight that one lone outsider pushes through to save the company," he said. "Just the opposite: Innovation today is a continuous process of small and constant change, and it's built into the culture of successful companies."  One interesting tidbit, according to Ms. Rae-Dupree, is that brainstorming may be not be the most effective way to produce breakthrough ideas.  In fact, research shows that individuals working alone generate more ideas than groups due to fear of failure (worry about criticism of an idea) or because workers want to leverage their best ideas to fit their own interests.  So, how do you get your teams to share knowledge?  Businessman and blogger Drew Boyd suggests that instead of starting with a problem and brainstorming to solve it, break down successful products and processes into separate components, then study those parts to find other potential uses.  This can lead to expanded innovation.  How do you generate ongoing innovation?

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February 7. 2012 21:28