Sweat the Details

Monday, 18 May 2009 18:43 by kpotvin

This weekend, we visited Patriot Place, the new shopping and entertainment center next to Gillette Stadium (home of the New England Patriots) in Foxborough, Mass.  Our friend, Graham Silliman, just opened a new restaurant there called Tavolino Pizza Gourmet.  We love his first restaurant, Siena, on the Cape and were anxious to try this one.   

To start, let me say this isn’t a restaurant review (although the food and service were impeccable); this is a post about the importance of paying attention to detail.  Every single element of the room was well thought out and beautiful: the layered window treatments, the distinctive chandeliers, the flat screen TVs (unobtrusive yet everywhere) and even the chartreuse tile work in the bathrooms. 

I asked Graham about this and he said, “I sweated the details.  We wanted it to feel like a finished space, not a stage set.”  He added that a comfortable place needs to have dimension provided by color and texture.  “While no one may articulate it that way,” he said, “dimension is what drives people to say, ‘I feel good coming here.’” 

Branding is all about detail – packaging, web site, stationery, retail displays, customer service and so much more.  Whether you are opening a restaurant or selling a product, “sweating the details” will help your brand stand out and attract your target audience.

If you want some first-hand inspiration, don’t miss Tavolino’s Grand Opening party and ribbon cutting ceremony on Wed., May 20, 4pm-6pm.  You can sample menu items and all proceeds from the bar will be donated to The Foxborough Touchdown Club.

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