Putting Creativity on the Whiteboard

Tuesday, 26 May 2009 07:37 by kpotvin

I'm a big fan of Jim Collins and his books, "Built to Last" and "Good to Great" so was happy to read an interview with him in Sunday’s  The New York Times.  Part of the story discusses where he spends his time.  On a whiteboard in his office, Collins posts these targets:

Creative - 53%

Teaching - 28%

Other - 19%

Reporter Adam Bryant writes:  “That, he [Collins] explains, is a running tally of how he’s spending his time, and whether he’s sticking to a big goal he set for himself years ago: to spend 50 percent of his workdays on creative pursuits like research and writing books, 30 percent on teaching-related activities, and 20 percent on all the other things he has to do.”

Collins actually tracks his time with a stopwatch and spreadsheet.  Do you like this model for tracking creativity?  How committed are you to creativity?


Photo:  Kevin Moloney for The New York Times

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