Anyone else find Hallmark's line of hoops&yoyo™ cards hilarious? If you aren't familiar with the line, there are two characters -- a pink kitty and a green bunny who offer spirited back and forth on a variety of subjects. Listen to some of their banter here. My first job out of college was with a division of American Greetings and there weren't too many variations on the traditional greeting card back then. At that point, sending a HUUUGE card was a novelty (oops, did I date myself?). The card world has come a long way with innovations like e-cards, voice recording and sound technology to keep customers coming. And the marketing has come a long way too. hoops&yoyo not only have their own web site but they have a blog. Guess we'll see them on Twitter soon.
