Earlier this week, I posted a story from The New York Times about new research showing that Americans appreciate free stuff, like a surprise cup of coffee.
Well, yesterday, I got surprise brownies (last post about brownies for awhile, I promise) and they made my day. The package came from one of my favorite places: Dancing Deer Baking Company as a thank you for filling out a survey for them. Now I am a long-time admirer and customer of Dancing Deer. Not only do they offer delicious all-natural goodies but they know how to build a brand. I love their products, philanthropy and personality so when the recent survey came across my desk, I was happy to oblige for no other reason than that I want to see them prosper.
They didn’t have to do a thing as follow up. In fact, I forgot I even filled out the survey. Yet they used this simple gesture to solidify a relationship with a good customer. Thanks Sarah Nichols and all The Deers for a sweet treat!
What are surprising ways that you can share the love with your customers?