Best-Selling Author & Retailer Team Up (Want a signed copy of Lift?)

Monday, 8 March 2010 10:21 by kpotvin

While we didn’t make it to the Oscars this weekend, my friend Robin and I did hear author Kelly Corrigan read from her new book, Lift.  A benefit for the American Cancer Society, it was an intimate group and Kelly had us laughing and crying as she told personal stories and read excerpts from her original best-seller, The Middle Place,  and her likely soon-to-be hit, Lift.

You may have read my blog post back in December 2008 -- I had just seen a very moving video on YouTube, a reading by Kelly from The Middle Place and had a feeling this video would take off.  I tracked the “hit” progress.  In less than 24 hours, the video climbed from 4,000 views to 16,000.  Today, more than 4.5 million people have watched it and The Middle Place is a New York Times best-seller.  From the connection Kelly had with her audience – and what I’ve read so far (the book is in the form of a letter to her young daughters) -- it looks like Lift will also soar.

One marketing strategy I find extremely interesting is her partnership with retailer Talbots.  Kelly was featured along with nine other women in a spread in the recent catalogue showcasing how ordinary women integrate one great piece (from Talbots) into their wardrobe for a signature look.  Additionally, on her book tour, Kelly is giving a number of readings in Talbots stores.  It seems like a win-win for both:  driving traffic to the stores and selling books.  They pegged the demo -- I know for a fact there were at least a few Talbots shoppers at the reading we attended.  And, a little fun fact:  Kelly revealed she has a small but “tasteful” tattoo on her ankle which, by intent, you will not see in the Talbot’s catalogue. 

What cross-marketing initiatives are working for you?

P.S.  I have a signed copy of Lift I’d love to share.  Interested?  Post a comment here with your favorite method for firing up your creative side (some of mine:  scanning a paper/magazine, talking to a stranger, taking a walk).  Tomorrow morning, we’ll randomly pick a winner from those who posted comments here or on the Splash Facebook Fan page (we welcome you to join if you haven’t).  Good luck!

Here's a shot of Kelly and Kyle at the reading.

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No Guts, No Story

Monday, 1 March 2010 06:45 by kpotvin

Don’t mind the photo – it has nothing to do with this post except to place you in Hawaii which we serendipitously left less than 24 hours before the tsunami warning sirens started.

While there, on the island of Maui, we had our fill of delicious fresh fish: Ono, Ahi, Opakapaka, Mahimahi.  We ate so much fish in fact, that on our last day, we decided to have a burger.  The kids were thrilled. 

So, while Cool Cat Café got high marks from the locals, we knew we had to return to Cheeseburger in Paradise.  Maybe it was the restaurant’s beachside location in Lahaina that drew us there or the siren call of Jack Johnson and Dire Straits coming from the guitar player upstairs (or the fact that we first ate there on our honeymoon).

Or, since we are a family of entrepreneurs, perhaps it was the story.  The menu reminds us, “No Guts, No Story,” and this is a story we love.  In a nutshell:  Two restless Southern California girls explore paradise, eat expensive fish every day and one declares, “I sure would like a great big gooey, five napkin Cheeseburger.”  The first Cheeseburger restaurant opened in 1989 and today there are 8 locations.  The Lahaina restaurant serves 1,200 guests per day and 18,000 “cheeseburgers with an attitude” a month.

What’s your dream? 

 

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