Fight Pink Fatigue!

Tuesday, 30 September 2008 13:41 by kpotvin

At Splash, we go pink in October (change our logo from blue to pink) to remind marketers to Fight Pink Fatigue.  An article in today’s Los Angeles Times demonstrates just how much pink stuff is out there so it’s just a matter of time before marketers will be tempted to search for the next big thing in causes.   

Our entreaty is:  Don’t.  Keep supporting the breast cancer awareness/treatment/cure cause.  Those dollars are doing wonders – I can attest to this as a breast cancer survivor.   Take popular corporate partner Susan G. Komen for the Cure.  To date, the organization has invested $1 billion in research, education and health services.   In October 2008, another frequent partner, the Breast Cancer Research Foundationwill award over $34 million in new research grants to 165 scientists from top universities and academic medical centers across the globe.  This all makes a difference.  

So, fellow marketers, keep the cause and challenge your creative team to come up with breakthrough ways to build brand equity and loyalty…while still doing good.  Check back in October for some ideas.  

Thanks for helping us Fight Pink Fatigue!

 

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The Courage to Challenge Prevailing Norms

Sunday, 28 September 2008 14:11 by kpotvin

A recent interview by Erin White of The Wall Street Journal with Yale School of Management's Jeffrey Sonnenfeld offered some important leadership lessons.  Talking about Wall Street's woes, Mr. Sonnenfeld pointed out that some leaders such as Jamie Dimon of J.P. Morgan Chase saw the same situation others did, thought the group was moving in the wrong direction and broke away from the "thundering herd."  That put J.P. Morgan in the right place to buy out Bear Stearns (and more recently, Washington Mutual).  Courage and character really matter, Mr. Sonnenfeld said, not just intelligence and financial literacy.

 

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Welcome to News Splash!

Sunday, 28 September 2008 13:35 by kpotvin
The most critical -- and invigorating -- part of our jobs is thinking.  Yet who has enough time?  Meetings, managing, traveling, selling, measuring...  That's the easy way to occupy our minds.  But we must do more.  As a marketer (and poet!), the mysteries of inspiration and creativity fascinate me.  This News Splash blog will douse you with reminders to look at things differently, and to ensure each day is full of learning, creating and thinking.  Your bottom line -- and job -- depend on it.

 

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